In a world where the rights of all living beings are considered at par, it is inhumane that our friends with fur are being used as lab rats for the cosmetics industry. The world is evolving and understanding that even animals have rights as humans do. With the people becoming more aware of the torture that the animals have to go through in the process, they are demanding products that are not only good for their skin but also do not harm the animals in any way.
DILEMMA:
Many brands claim themselves cruelty-free brands. But, how do we know for sure? How do we know that we are not being fooled by yet another brand that is trying to exploit people as well as animals in the process?
So, to answer the above-mentioned questions and some more, we went deep into the web. We needed to know what we were getting ourselves into by buying the products that were being labeled as cruelty-free. So, hopefully, the article answers your doubt about the brand and its claim.
ABOUT WINKY LUX:
The brand Winky Lux is a makeup and skincare brand that was introduced in 2015. On their website, they claim that their products are cruelty-free. But let’s start with the basics.
FOUND ON THE WEB:
While searching for the brand winky lux and their claim about delivering cruelty-free products, the first thing that came across on the internet was their website. It spelled out that their products are certified cruelty-free. Another deep dive confirmed that the parent company of winky lux that is Glow concept is also a certified cruelty-free brand. That certainly gives some sigh of relief.
LAW REQUIREMENTS:
But in many places, animal testing is required by law. And with regards to this question the company has stated that they do not sell at those places where such a law is in place.
CLAIMS- GENUINE OR FAKE:
Now, many people would be wondering what if the company is lying about all these claims and what if all the mentioned claims are false and fabricated. But, the brand winky lux is certified by the People for the Ethical Treatment of Animals better known as PETA around the world.
MONEY CONCERN:
The cosmetics market size according to one source was estimated at USD 287.94 billion in 2021. Every year more and more brands are added to the pile. So, not all brands concern themselves with doing the thing the right way.
MEANING AND MORE:
The most important thing to understand here is to know what does cruelty-free means. There is no universally or official definition of the word ‘cruelty-free’. It means different to different people around the world. And seeing this as a loophole many agencies take undue advantage of this fact by trapping people in the web of lies that are so beautifully spun by the advertisement, manufacturing, and the brand itself, which results only in more profit for them.
Cruelty-free products are those which are manufactured or deployed by methods that do not involve cruelty to animals. Cruelty-free are products, developed without them being tested on animals at any stage. These are the products that are made without inflicting any harm or killing animals for their development.
THINGS TO KEEP IN MIND:
The first thing to look out for while purchasing any product that you doubt is cruelty-free or not, is to look out for the certified cruelty-free bunny logo on the pack. The bunny logo is the easiest measure that one can take while looking out for a cruelty-free product. Although this method is the easiest, at the same time it does not give cent percent surety. There are many ways through which it can be bypassed, forged, or bought.
Another thing that can be done to quench the thirst of looking for a cruelty-free product is to look it up online on the cruelty-free database. Brands that may not have been able to afford the logo on the pack will be available here. So, make use of the internet to verify your claims about the brand or product. Another test that can be done is to scan the barcode on the product to check its specifications.
CONCLUSION:
The claim from winky lux is a cruelty-free brand is true and justified. If you need another confirmation to ease your nerves a bit more you can check on the websites that offer the list of brands and products that are cruelty-free and are certified by legit agencies that work for the rights of our furry friends.
Where can I verify for myself if winky lux is a cruelty-free brand or not?
Answer: You can check here.
What are the organizations that certify brands as being cruelty-free?
Answer: Leaping bunny, Beauty without bunnies, and Choose Cruelty-Free is the organization that certifies cruelty-free products.
Is cruelty-free and vegan the same thing?
Answer: No, cruelty-free and vegan are different concepts. The brand winky lux is a cruelty-free brand but not all their products are vegan.
